Author - Aadyaa

LOGOS: DO YOU KNOW ENOUGH?

Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an...

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Brand Assessment : Brand Message Deviation

Lately, we have noticed a boom in MSMEs (Medium, Small, Micro-enterprises) opting for exciting and challenging brand building activities. With little or no knowledge in brand development entrepreneurs may end up making the same mistake that many older businesses have been over generations. While it is exciting to opt for...

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Brand Assessment : Understanding What a brand means.

Brand builds business. A brand signifies how deep-rooted your business is. A stronger brand can help keep the business trendy and also cater to the ever-changing market requirements. We see almost 3500 brands every day. From a toothpaste that you squeeze out on your toothbrush to the mosquito repellent...

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Step by step instructions to Design an Effective Newspaper Ad

Notwithstanding the numerous new media alternatives accessible, conventional papers are as yet an incredible promoting setting for some kinds of organizations and associations. The keys to boosting your paper promoting dollars incorporate advertisement size, recurrence of runs and obviously, the plan of the promotion. Here are a few hints...

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How to define a good brand?

A friend and I went shopping the other day. I picked a t-shirt and realized it was slightly expensive. Just when I was pondering on need vs. greed, I realized that there are more T-shirts! They had the same color with different names and things written on them! Greed...

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BE ‘FIT’, TO BE FAMOUS

The world is after fitness today. But here the ‘FIT’ we are referring to our Facebook, Instagram, and Twitter. And the fact that the world is into this ‘FIT’ as well, cannot be denied. Most parents are concerned about their kid’s relationship with the phone. Most of us are thoughtlessly...

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What is a brand and why is branding an important exercise?

More often than not, we have people asking us for help with their ‘brand’.  And usually, they are just looking for a name for their business. And our answer:    “You do business. Leave the ‘brand’ to us!”     It might be slightly difficult to understand, but as a matter of fact,...

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