Brand Assessment

LOGOS: DO YOU KNOW ENOUGH?

Logos are the primary identifiers of your brand. Logos represent your company. A logo signifies the kind of business you do and creates an image in your audience’s minds. A logo should hence be a conscious decision. It can be a simple icon, stylized letter or number, or even an...

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Brand Assessment : Brand Message Deviation

Lately, we have noticed a boom in MSMEs (Medium, Small, Micro-enterprises) opting for exciting and challenging brand building activities. With little or no knowledge in brand development entrepreneurs may end up making the same mistake that many older businesses have been over generations. While it is exciting to opt for...

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Brand Assessment : Understanding What a brand means.

Brand builds business. A brand signifies how deep-rooted your business is. A stronger brand can help keep the business trendy and also cater to the ever-changing market requirements. We see almost 3500 brands every day. From a toothpaste that you squeeze out on your toothbrush to the mosquito repellent...

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